Coronavirus pandemic has hit almost all industries and the event management business is no exception. In the wake of covid-19 many events and functions have been either postponed or called off. As of now, it is very important to abide by the norms of health advisory rolled out by the government. At the same time finding ways for sustaining the event industry is where strategies need to be devised.
To curb the pandemic issue, a lot of work has been done and the results are also showing a decline in the covid-19 positivity rate. Comparatively, recovering from a financial breakdown is not an easy task. Following channels of strategies can be the benchmarks for sustaining event planning business in this pandemic situation.
- The virtual and hybrid structure of events – To contain the spread by eliminating the physical contacts ‘going virtual’ is the next and prompt solution. This way we can also follow the social distancing guideline.
- Ready-to-go catering service – To avoid the waiting line gathering of people one solution is to make food available in the ready-to-eat format. For this purpose, food can be served on disposable plates.
- Contactless technology – In corporate events, brochures and business cards can be shared in digital form to practice minimum physical contact. Also to mark the attendance face recognition feature can be used.
- Practicing cleanliness – The covid-19 disease has taught us the lesson on the importance of hygiene. Sanitization and washing hands regularly have now become a part of our daily chores. Making alcohol-based sanitizers and soap available and accessible to all the event attendees should be followed without fail.
In the end, the event planners have to come up with some ideas to make virtual events as effective as they are in physical form. Moreover, the basic strategy should be to inculcate a behavioral change in the delegates. These strategies can be the next forte of the event management business.
