BTL
Whether it is production launch, market expansion, or market competition; we help in creating unique presence by utilizing the amazing potential of your brand, ITSMEC, as a catalyst, provides an opportunity to give your brand a living experience. Our “Below The Line” (BTL) services make promotion a lot easier and affordable for you.
BTL campaigns are substantially targeted in nature as you will be able to measure the following types of event, for example:
- Conversion rates – from your websites/blog/direct mail campaigns/discount offers, etc
- Click through rates (CTR) – from digital ads
- Open rates – emails/marketing automation campaigns
- Website/blog/landing page visits
- Followers and subscribers – on your blog, email lists and social media profiles, etc.
BTL Services includes:
- Direct Mail Campaigns
- Email Marketing
- Trade shows or Exhibitions
- Catalogues
- Brand promotion activities
- Telemarketing
- Free sampling
- Targeted search engine marketing
- PPC/ Social Media Ads
- Point of Sale Promotion
- In-person demonstration (B2B)
Post Sale Coupon or Incentive and many more.